84% percent of B2B decision-makers start the buying process with a referral, and companies with referral programs report 71% higher conversion rates.
Imagine customers pre-sold on your product, thanks to the trusted recommendation of a colleague. Referrals build instant trust, leading to 50% shorter sales cycles and 20% higher customer retention. That’s a win-win you can’t ignore. By launching your referral program you will unlock the power of trusted connections.
When is the best time to ask … after you have provided some value. It doesn’t have to be the end of a project.
Not sure how to ask … here are some ways to ask for a referral:
In an email, call or in person … if a customer has given you a compliment, thank them and ask if they know of anyone else that may benefit from you service.
Surveys … send out follow up questionnaires to solicit feedback and ask questions that include their likeliness to refer your product or service.
Use social media … share client testimonials on your website to show not only the satisfaction but also how people are using your services.
Customers are happy to give referrals, you just need to ask. It is a great way for them to get promotion as well.
LaChapelle Design crafts powerful brand experiences that drive growth, combining our expertise in visual identity, digital marketing, and brand strategy to help our clients stand out and succeed in today’s competitive marketplace.
